Your program at MacEwan needs all the media coverage it can get to promote its training, its courses, and its image to the public, to potential students, and to prospective employers. The program chair, asks you to write a report detailing some innovative ways the program can gain positive, image-enhancing exposure. Highlight any approaches that are either free or of minimal cost. In your analytical report, outline the advantages and disadvantages of various media options. Avoid standard ones unless you can recommend original ways of using them. See Justification/Recommendation Reports on pages 170-172 of your textbook.
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